Cawston Press - copywriting & content strategy
I ran the content strategy for Cawston Press and The Very Hungry Caterpillar collaboration with Action for Children – The Giant Wiggle. This involved coming up with content ideas, writing articles, and planning a 12-month content roadmap to give the campaign longevity.
I worked with the client, Cawston Press, and their partners directly, to collate the content on to a fun and user-friendly microsite for use as a parent’s resource hub. I also worked with the social media agency to help run competitions and create social assets and copy to tie in with the campaign.
Cawston for Kids homepage
Little Green Fingers summer campaign concept
Birthday packs concept