Luxton Aesthetics - rebrand strategy & strapline
This cosmetic enhancement company needed a new look and feel for their logo, but also to readdress their brand positioning. They wanted to be seen as the premium, bespoke solution amongst a saturated market of ‘cheap fixes’.
Working closely with the design team at Hatched, I delved into the heart of the brand to produce a tone of voice document, company mantra and strap line.
By positioning the brand as one which literally enabled people to see themselves differently after treatment, it ensured trust in the market. Alongside a new clean, contemporary logo, the strap line was able to connect with those ready to make the step to get in touch.