LoveGold - copywriting & content strategy
LoveGold is a visually stunning digital brand commissioned by the World Gold Council to change the perspective of gold jewellery on a global scale.
Working as their Digital Content Manager, I crafted a plan for a constant stream of content, publishing daily across global markets.
From beautiful monthly features and insightful interviews to celebrity-endorsed social media campaigns, I worked with creative, technology and media agencies, as well as the in-house marketing team with offices in China, USA and India, to write, manage, collate and publish all content.
I managed and executed several website enhancements including launching shopping guides, competition functionality and introducing a new e-shop to sell high carat gold jewellery.
Role Digital Content Manager
For World Gold Council