Dermalogica - web, social and POS copy
As a copy lead for Dermalogica, I shaped their UK tone of voice and produced creative content to help propel the brand forward in the saturated beauty marketplace.
This included rewriting their web copy with a clear brand voice and SEO enhancements, creating email campaigns, social media copy and content, in-store posters and POS creative and writing all internal communication.
“Rosie is an excellent copywriter who has helped us elevate the copy for Dermalogica UK across multiple of our marketing touchpoints, from our webshop to our visual merchandising materials down to our consumer and professionals newsletters and communications. She not only is a great copywriter but has also a strong passion for design and social media/digital. She was a vital part of our team and we absolutely loved working with her!”
– Aurelie Gmuender, Dermalogica Marketing Director