The FA - campaign
Working with creative agency, Matta, I’ve created several pieces of content for The Football Association. One of which included transforming a wordy, data-driven report from the FA into an easy-to-digest brochure full of helpful advice for coaches and volunteers. The ultimate aim of the campaign is to double the number of girls involved in football by 2020. The guidelines will be a key tool to help grassroots clubs achieve this.