Club Wembley - web copy
Working with creative agency Matta, I rewrote all of Club Wembley’s website copy. In addition, I write articles for their news section on an on-going basis.
To create copy that would resonate with their target audience, I had to get under the skin of the Club Wembley brand, along with the new tone of voice the client wanted to express. This included touring the space, attending and documenting events, and interviewing staff members for specialised pieces of content. I worked closely with Club Wembley’s media agency to ensure that the copy was enhanced for SEO.