WaterAid - 360 campaign, web copy, blog articles, social and print

Fempowered is a monthly subscription box for period products with 100% of the profits going to WaterAid.

I worked with the WaterAid team from the very beginning of the project to shape the tone of voice and brand identity.

As the Copy Lead and key member of the team, I created all assets for the band, including packaging copy, website copy, merchandise, social media content, event stands, blog posts, and PR campaigns.